| March, 2010-English | Issue No. 19 |
In this issue No. 19, we will introduce a case history of Winstar helping our customers to solve the problems during the developing stages, as well as the new product released of Graphic Display WG24064K. We hope you enjoy this issue.
Cheers,
The staff of Winstar Sales & Marketing Dept.
Contents in Issue No. 19
1. Case History – from UK Distributor Plus Opto
2. Production Capacity Affected by Labor Shortage in China
3. Winstar Technical Articles Adopted by Worldwide Media
4. Product Release – Graphic Display WG24064K
Case History – from UK Distributor Plus Opto
A world leader in the design, manufacture and supply of plate processors and associated equipment to the graphics arts industry. With a wide product portfolio containing some of the most advanced equipment in the field, the equipment they deal with is photosensitive material, most notably in the Lithographic and Flexographic markets.
The customer was having trouble with their existing LCD as they have a need of a bright display, but at the same time the light should not have to interfere with the photosensitive materials. The customer also wanted a display to have dark characters/graphics on an amber background to keep with their corporate colors. The solution originally adopted by customer was to use a 5.7" QVGA graphic display with a CCFL backlight, which was then covered by an amber color filter. In this way the company was able to have a display that showed their corporate colors and the photosensitive materials were preserved, but the brightness was dramatically reduced due to the colour filter.
Plus Opto, the UK distributor, cooperated with both the customer and Winstar closely to find a solution. The customer also had the aim of reducing the overall cost of their display solution, Plus Opto managed to solve the customers problems by offering the same display size, but with an Amber LED backlight. This enabled the customer to have a display that presented their corporate colors whilst remaining crisp and bright, this solution also eliminated the need for both the color filter and the costly inverter that had previously been required, thus offering the customer a great cost saving.
Winstar features are always that of "problem solving" and, by working closer with customer and distributor, to stay at the forefront of the technology.
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Win your life, star your eyes!! - Winstar Slogan |
As we mentioned in February 2010 Issue of Winstar News, the labor shortage in China issue is becoming a biggest bottleneck for LCD products. A labor shortage in China? It seems unbelievable, but it is true. This is a serious problem to most of the China factories located in south and coast cities.
Strong economic growth has raised the cost of living in many cities in southern and eastern China where most of the LCD module lines and LCD end-products assembly lines are located. It is difficult to live in these cities on the base salary; so many migrant workers are choosing to go back to their hometowns. Also, it is become much easy for the workers to find jobs in their hometowns due to the China strong economic growth especially for the rural cities.
Winstar Display and our supply chain are suffering the problem too and that cause the lead-time for our orders much longer than before since lack of labors and raw materials (components, such as PCB, LCD glass, IC, LEDs, etc). Before the Chinese New Year holidays, Winstar factory and supply china were working through the holidays in order to ease the impact of delivery. We hope the customers could understand, the delivery issue caused by the shortage labor and components might be lasted to Q2. For getting a better delivery, please release orders or forecast as soon as possible to book product capacity. Thank you for your cooperation and understanding for this matter.
Winstar as a professional display manufacturer, it is a great privilege for us to provide the information about our product, especially on technical info for the benefits to help our customers.
Winstar sent many technical articles to media for sharing our experience on displays. We would like to thank you those media who published these articles. As the vision of our company, WIN your life; STAR your eyes, we will continue our effort to provide more technical articles to help the customers.
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Enclosed for you to download the articles as reference:  |
Winstar Display released an upgraded version WG24064K for the monochrome graphic display WG24064A. Some customers have the difficulty to improve their designs or programs on their end to eliminate the transient scrambled image when initialing the LCD modules and the transient image of anti-static line while shutting down the LCD modules by using WG24064A type.
We offer an upgraded option of WG24064K which have better performance for the above transient image issues and better EMI performance. Please note the unit price for WG24064K will be a little higher than WG24064A type as additional function components on board. If you need further information, please contact with your Winstar sales rep. or mail to sales@winstar.com.tw.
This display is a passive LCD display with 240x64 pixels and a dot pitch of 0.53x0.53 mm. The external dimensions are 180.0x65.0 mm; the active display area has a surface of 127.16x33.88 mm. The display is with a 20-pin interface which has the same mechanical size as WG24064A.
The WG24064K model is built in with RA6963 controller. The display can be supplied with or without backlight. LED or CCFL light sources are available as background lighting. Furthermore, the LCD type STN or FSTN can be selected, each with a positive and negative mode display. This type of module can be operating at temperatures from -20°C to +70°C; its storage temperatures range from -30°C to +80°C. Below is the drawing and pin assignment as reference:
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Enclosed for you to download the datasheet:
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